Free tool
GBP Optimization Checklist
Self-score your Google Business Profile out of 100. This checklist is a planning aid—not a live scrape. Run the extension for automatic exports.
Early-stage / incomplete profile
Checklist weight totals 100 points. Unchecked items highlight what to fix before client delivery.
Ready for a live pull from Google Maps? Basic Audit exports NAP, Place ID, CID, categories, hours, and links. Website, Review, Post, and Local Scan go deeper.
You know the listing is “incomplete”—but not what to fix first
GBP best-practice lists are long. An interactive, weighted checklist turns gut feel into a score out of 100 so owners and agencies can prioritize.
Who it's for
Business owners self-auditing
Score your own profile before hiring help or changing categories and photos.
Agencies in discovery
Walk a prospect through gaps on a sales call with a shared score.
Consultants building roadmaps
Turn checklist misses into a month-one optimization plan.
Use cases
Pre-engagement baseline
Score the listing before work starts so progress is visible later.
Quarterly hygiene
Re-run after hours, photos, or services change.
Upsell to live audit
When the checklist is not enough, run Basic Audit on Maps for exported fields and links.
How it works
Open the checklist
Review each weighted item covering name, categories, NAP, photos, reviews, and more.
Check what is true today
Mark items your live Google Business Profile already satisfies.
Read the score
Use the score out of 100 to prioritize fixes—or install the extension for automated exports.
What you get
- Interactive GBP score out of 100
- Weighted items so critical gaps matter more
- Hints that point to deeper audits in the extension
- No signup
- Clear bridge from DIY checklist to Basic Audit
FAQ
Is this a live scrape of my listing?
No. You self-score based on what you see in GBP. For automated exports from Maps, use Basic Audit in GMB Audit Tool.
What is a “good” score?
Treat it as a prioritization aid, not a Google ranking factor. Closing high-weight gaps (NAP, categories, reviews) usually matters most.
Does Google use this score?
No. The score is only inside this tool to help you plan work.
Related free tools
Search 4,000+ Google Business Profile categories by name or GCID.
Select a GBP category and get related suggestions for additional categories on your listing.
Generate a Google review request link and printable QR code from a Place ID.
Generate LocalBusiness, Organization, WebSite, and FAQPage JSON-LD from your NAP details.
Need the full profile in one click? Basic Audit exports Place ID, CID, KG ID, and links from Google Maps.
Run audits on Google Maps
Install GMB Audit Tool to pull Place ID, CID, categories, reviews, and competitor scans without copy-paste.
Add to Chrome — free