Website Audit
Does the website say what Google says about the business?
Website Audit opens the GBP website, scrapes on-page signals, and grades nine local SEO checks with pass, warn, or fail.
NAP mismatches quietly hurt local rankings and trust
If the site title misses the city, hours disagree with Maps, or category pages are missing, Google and customers get mixed signals. Website Audit surfaces those gaps against the live GBP.
What you get
- Side-by-side NAP comparison (name, address, phone)
- Meta tags checked for category and city
- Local keyword and neighborhood coverage
- Operating hours day-by-day comparison
- Category page presence, content depth, spelling, header structure, and tel: click-to-call
Nine checks with pass / warn / fail
NAP consistency
Name, address, and phone matched with fuzzy logic (including call-tracking awareness).
Meta tags
Title and description should include category and city signals.
Local keywords
City and neighborhood language on the page.
Operating hours
Seven-day hours compared to the GBP.
Category pages
Whether GBP categories have matching site pages.
Content depth
Word count targets (aim for 500+ words).
Spelling
Flags suspicious spelling issues in visible text.
Header structure
Single H1 and sensible heading hierarchy.
Click-to-call
Mobile-friendly tel: links when a phone exists.
Report preview
Use cases
Site vs Maps cleanup
Give developers a clear list of NAP and hours mismatches to fix.
Local landing page QA
Confirm category and city language before a client launch.
Retainers
Re-audit after site edits to confirm pass states improved.
How to run Website Audit
Open a GBP with a website
Website Audit only appears when the listing has a website URL.
Click Website
Grant host access if prompted. A tab opens to scrape the site (about 35s max).
Review the report
Read pass/warn/fail cards and comparison tables in the dashboard.
Limits & Pro
- Requires a website on the Google Business Profile.
- Free: 5 report views/day shared across audit types. Pro: unlimited.
- Scraping runs in your browser with temporary access to the business domain.
Website Audit FAQ
What if the site uses call tracking?
Website Audit can detect when the visible phone and tel: link disagree, so call-tracking numbers do not always fail the phone check.
Do you need FTP or CMS access?
No. The extension scrapes the public site from a temporary browser tab after you grant permission.
What is a good content depth score?
Pass is 500+ words of visible content. 300–499 is a warn; under 300 fails.
Run Website Audit in your browser
Install GMB Audit Tool and audit Google Business Profiles on Maps, Search, and Local Finder—starting with Website Audit.