Free tool
Google UULE Generator
Turn a Google Ads geotargets canonical place name into a UULE parameter and a ready-to-open search URL—useful for checking local pack and organic results from another city.
Use the exact canonical name from Google Ads geotargets (e.g. Chicago,Illinois,United States).
UULE value
w+CAIQICImU2FuIEZyYW5jaXNjbyxDYWxpZm9ybmlhLFVuaXRlZCBTdGF0ZXM
Search URL
https://www.google.com/search?q=plumber+near+me&uule=w%2BCAIQICImU2FuIEZyYW5jaXNjbyxDYWxpZm9ybmlhLFVuaXRlZCBTdGF0ZXM&pws=0&gl=us&hl=en
UULE simulates location for web search checks. For live Maps competitor scans, use Local Scan in the extension.
You cannot trust “local” rankings from your own city Wi-Fi
Local Pack and organic results shift by location. Without UULE (or travel), SEOs misread rankings for clients in other cities.
Who it's for
Local SEO specialists
Simulate search from a client’s city without VPN guesswork.
Agencies managing remote clients
Build UULE search URLs for recurring rank checks.
Analysts validating geo landing pages
Confirm what Google shows for a canonical geotarget name.
Use cases
Local Pack spot checks
Encode a city, open the search URL, and inspect the pack as that location.
Client reporting prep
Reproduce the geo context you cite in monthly reports.
Competitive SERP scans
Compare results across several UULE locations for the same keyword.
How it works
Enter a place name
Use a Google Ads geotargets-style canonical city or region name.
Generate UULE
Encode the location into the UULE parameter.
Open the search URL
Use the ready-made Google search link to view results for that location.
What you get
- Encode cities/regions into Google UULE parameters
- Ready-to-open search URLs for local SERP checks
- Useful for remote client work
- No signup
- Complements Local Scan in the Chrome extension
FAQ
What is UULE?
UULE is a parameter Google uses to indicate a location context for search. SEOs use it to approximate results from another place.
Is UULE 100% identical to standing in that city?
It is a strong simulation for many checks, not a perfect substitute for every personalization signal. Use it as a consistent geo control.
Which place name should I enter?
Prefer canonical names aligned with Google Ads geotargets (for example “Austin,Texas,United States”) for reliable encoding.
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